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Kingsford Development Submits Highest Bids for Parcel A and Parcel B Land at Upper Serangoon View

Posted by on in Singapore Land Sales
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The tender for two plots of leasehold, designated Parcel A and B located at Upper Serangoon View, closed on Nov 28, 2013 and Kingsford Development, owned by Chinese nationals, have submitted the highest bids of $522 per sqft plot ratio for both parcels. This was above the expected range of $450-480 and is somewhat higher 16% and 13% compared to the next higher bids and may be due to Kingsford wanting to build up its land bank. It also shows more moderate bidding from the other developers.  Additional details about the two parcels can be found here: at http://www.ura.gov.sg/uol/land-sales-repository/sites-closed/~/media/User%20Defined/URA%20Online/land-sales/Sites/upp-serangoon-view-ab/images/upp-srgn-view-brochure.ashx. Parcel A is expected to house 510 units and parcel B 410 units for a total of 920.

The location enjoys direct access to Serangoon Park Connector and offers views of Sungei Serangoon (Serangoon River). Amenities nearby include Hougang Mall and Heartland Mall and many schools. Parcel A is next to the Rio Vista condo and Serangoon Secondary School while the adjacent Parcel B sits alongside Boathouse Residences and Heron Bay.

Stay tuned if you are looking for a new launch condo in the Serangoon area. The selling points of the new Serangoon View condos include:

  • River views
  • Lots of schools
  • Direct Park Connector link
  • Nearby shopping

google map of land parcels A and B at Upper Serangoon View

Google Map Showing the Approximate Locations of Land Parcels A and B at Upper Serangoon Road. The park connector is along the river.

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I am a professional real estate or property agent with the Huttons Realestate Group in Singapore. Huttons markets a great number of properties in Singapore including new condo launches and commercial properties as well as mixed developments.


I am a member of the Huttons sales team which means I can provide you with direct information on those properties. Contact me for invitations to VVIP previews during which you can get first hand information, a better choice of units and discounted prices before the official launch.